FOUR DECADES OF EXPERIENCE
JAY WILSON
& ASSOCIATES
International + Domestic Marketing Industries.
Bringing four decades of proven expertise across automotive, entertainment, sports, and corporate sectors to every client partnership.
ABOUT
Built on results,
not promises.
Jay Wilson has spent four decades operating at the intersection of marketing, business development, and strategic partnerships — in both international and domestic markets.
From transforming automotive advertising to building high-profile entertainment partnerships, the work has always centered on one thing: measurable outcomes for clients who demand more than the status quo.
Automotive Advertising Impact
In 1979, Jay Wilson identified a critical gap between Tier 1 national branding and Tier 3 local dealership ads. He pioneered the Tier 2 space—regional marketing efforts that bridged the gap by generating high-quality leads for authorized dealerships.
By customizing regional campaigns across TV, digital, and print, Wilson’s model unified national brand standards with local market needs. This "Tier 2" framework revolutionized the industry, providing a scalable strategy that continues to bolster sales for both national manufacturers and local dealerships today.
RESULTS
The work speaks.
01
AUTOMOTIVE
Barrett - Jackson Automotive Auction
Founded in 1971, Barrett-Jackson began as a niche event for local enthusiasts. Recognizing the need for professional scale, the founders tapped Jay Wilson to spearhead a comprehensive five-year rebranding initiative. Leveraging his deep expertise with General Motors, Jay transitioned the auction’s marketing from basic internal efforts to a sophisticated, national operation.Jay overhauled the brand’s visual identity—redesigning the logo, catalogs, and high-end print media—to appeal to a broader, elite demographic. His strategic modernization of Barrett-Jackson’s image was a primary driver in transforming the auction from a modest gathering into the world-renowned automotive powerhouse it is today.
02
ENTERTAINMENT
"Floating Car" | Waste Management Phoenix Open
Jay’s agency executed one of the most audacious campaigns in sports history: the first-ever floating car at the Waste Management Phoenix Open. Defying technical hurdles with a bold, visionary approach, Jay transformed a high-stakes challenge into the tournament’s most iconic centerpiece. This "show-stopping" installation didn't just capture attention—it redefined the possibilities of experiential marketing on a global stage.
03
PROFESSIONAL SPORTS
Willie Nelson's | Picnic Concert Series
After the 1972 Dripping Springs Reunion struggled due to poor promotion, Willie Nelson turned to Jay Wilson to salvage the concept for his inaugural Fourth of July Picnic. Jay stepped in to overhaul the event’s promotional strategy, replacing ineffective outreach with a high-impact advertising approach.By optimizing the venue selection and professionalizing the marketing, Wilson’s agency turned the concert into a resounding success. The "Picnic" became an instant legend in the music industry, establishing a successful promotional blueprint that Willie Nelson’s team would replicate for decades to follow.
Jerry Jones — Owner, Dallas Cowboys Football Team
THE ONLY WAY TO WIN IS TO RECRUIT THE BEST — AND JAY WILSON & ASSOCIATES IS THE BEST.
SCHEDULE A CONSULT